Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that intersts you, share your favourite stories and follow your favourite people and companies

Already have an account?

  • 400

Samsung Celebrates Young Athletes in Lillehammer 2016 Youth Olympic Games Partnership Film

72andSunny Amsterdam, 7 months, 2 weeks ago

Empowering film by 72andSunny Amsterdam shows the pressure and doubt faced by young people in sport

Samsung Celebrates Young Athletes in Lillehammer 2016 Youth Olympic Games Partnership Film

Samsung have just announced their Lillehammer 2016 Youth Olympic Games partnership film. Created with 72andSunny Amsterdam, it launched online yesterday afternoon via their social channels.

The film highlights the pressure and doubt that young athletes face as teenagers, which the partnership aims to help them overcome. Young athletes are shown facing the challenges, extreme pressure and even injuries that come with their lifestyle. The film goes on to show how support received from friends and fans can empower these young people achieve their dreams.

Samsung's explanation for the film reads:  "All athletes, especially teen athletes, face a debilitating amount of doubt and pressure. To help fight these ever-present constraints of teenage life and empower teens to commit to sport, Samsung has partnered with the Lillehammer 2016 Youth Olympics Games. Together we fight these said pressures and celebrate young athletes everywhere. We may all face pressures, uncertainties and doubt. But in the end, we also all believe the same thing: #TheOnlyWayToKnow is to try."


Director of Marketing: Daniel Kim (Comms)

Creative Agency

Creative Director: Simone Moessinger

Executive Creative Director: Carlo Cavallone, Stuart Harkness

Strategist: Alexandra Matine (Sr), Daniel Asplund

Designer: Nico Stumpo, Patric Franz (Sr)

Producer: Eline Bakker (Sr film)

Creative Agency: 72andSunny Amsterdam

Strategy Director: Stephanie Feeney, Tom Johnstone (Group), Maria Galleriu

Business Affairs: Sabina Gorini (Manager)

Producers: Sanne van Hattum (Jr)

Design Director: Richard Harrington

Writer: Simone Moessinger (Sr)

Director of Communications Strategy: Simon Summerscales

Brand Manager: Katie Franz

Brand Coordinator: Alejandra Arbiol

Brand Director: Rob Conibear (Group)

Director of Production: Stephanie Oakley

Music and Sound

Audio Post Production: Ben Tomlin / Lucy Rogoff @ Wave Studios

Composer: Dennis Alfarez

Music Production: Daniel Schotsborg @ Amp Amsterdam

Music Supervision: Jarl Hector

Sound Design: Aaron Reynolds

Sound Engineer: Alex Nicholls-Lee

Sound Mix: Ed Downham


Edit Assistant: Hasani Franke

Editor: Stewart Reeves

Producer: Winnie O’Neill

Post Production / VFX

2D : Hugo Rodriguez (Assist)

Colourist: Matt Hare

Flame: Kyle Obley, Ally Burnett, Tiago Porto

Head of Production: Anya Kruzmetra

Post Production House: Glassworks Amsterdam

Producer: Esther Zimmerman

Visual Effects: Morten Vinther (Lead)

Production Company

Director: Christopher Riggert

Executive Producer: Orlando Wood

Photographer : Jeremy Rouse

Producer: Debbie Ninnis

Production Company: Biscuit Filmworks

Production Manager: Helen Turner

Category: Events , Sports and leisure

Genre: People , Storytelling