Salt UK Launches All New Website
Salt recently announced the launch of it's all new global website www.welovesalt.com. The launch of the new website comes as a result of the merger between Salt group in the UK and Font and Sodium in APAC all forming under the Salt name.
The new site supports the updated branding for the business and has been simplified to make the user experience even more seamless as well as making the whole recruitment process more approachable for every client. Salt always aims to provide an efficient recruitment service and it was key for the website to represent this at all levels. With the merger between Salt UK and their global subsidiaries, it was important for the website to support the other regions both with the content and the design. Websites for the APAC, UAE and US regions will be rolled out later this year.
Salt teamed up with creative agency, Huddle to build and implement the site. Danny Somekh, Brand and Digital Strategy Director at Huddle said about the project “Salt needed a functional recruitment website that also reflected their unique personality. Our approach was to strip things back to allow job seekers to quickly find appropriate positions and just as importantly communicate Salt's creative style through a strong typographic-led design and colloquial tone of voice. The key to success for this project was to work closely with Salt as an extended part of their team - not merely as suppliers - so we could amalgamate their deep knowledge of the recruitment market with our experience of branding, UX and interaction design.”
The site has been designed to engage with Salt’s entire diverse target demographic and streamline the hiring process taking you through step by step whether you are looking to fill a single position or an entire department. It doesn’t resemble your average recruitment site which tend to focus on the transaction between finding a job and applying. The Salt site is image heavy and aims to give the user a more unique engaging experience to emphasise the Salt values.
Salt’s Global Marketing Director, Gareth Saunders said, “We sought to create a website that spoke to the audience not only through the tone but also through a simple UX. We know that our clients and candidates want a recruitment process that is as seamless as possible and we aimed to create that but with a sense of creativity too. Always having t