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Saatchi Thailand Tells a Surreal Tale of Love for New GrabCar Campaign

Saatchi & Saatchi Worldwide, 9 months, 3 weeks ago

Editors' Choice: Vanilla Films' Apiruk Pangseepirom directs this strangely sweet short film

Saatchi Thailand Tells a Surreal Tale of Love for New GrabCar Campaign

Saatchi & Saatchi Thailand has launched a new campaign for GrabCar with an online film. A sequel to their launch film ‘Super Easy Life’, the new film - titled ‘Super Sweet Dream’ - centres around the ultimate comfort ride available through GrabCar’s mobile application service powered by GrabTaxi, which enables customers to book superior rides anytime, anywhere.  The campaign kicks off with an online film, and will be rolling out into a full IMC campaign and other brand experientials.

Saatchi & Saatchi Thailand’s Executive Creative Director Golf Nuntawat Chaipornkaew said: “What happens when you are chillin’ in a truly comfortable ride during a crazy Bangkok traffic jam? You might easily fall asleep and surely fall in love with the GrabCar service. We had a lot of fun making this campaign.”

Creative Agency

Copywriter: Chavanon Tantisiriseranee

Art Director: Shayne Chomchinda, Kajohnchai Rodklongtan

Executive Creative Director: Golf Nuntawat Chaipornkaew

Planner: Orathai Maneechot

Account Director: Bongkoch Khunvithaya

Producer: Sasamon Kamnungnate

Creative Agency: Saatchi & Saatchi Thailand

Account Executive: Pamela Mulhern

General Manager: Kannikar Kamolkasemsilp

Creative Group Head: Krissada Jun-On

Music and Sound

Sound Design: Pumpumpumpum

Sound Engineer: Somnuk Loisawai


Editor: Tanabat Boonyasena

Post Production / VFX

Post Production House: Vanilla Films

Production Company

Director: Apiruk Pangseepirom

DOP: Akkarapong Kusakul

Producer: Surayut Sritrakul, Pavaranan Kanpairoh

Category: Services, toursim , Travel

Genre: Scenic , Storytelling , Visual VFX