Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that intersts you, share your favourite stories and follow your favourite people and companies

Already have an account?

Awards and Events
  • 84

Saatchi & Saatchi Sydney's Penny the Pirate campaign wins at 2015 Best of Health Show

Saatchi & Saatchi Sydney, 10 months ago

In total, two entries won Gold, 34 won Silver and 42 achieved Bronze.

Saatchi & Saatchi Sydney's Penny the Pirate campaign wins at 2015 Best of Health Show

Saatchi & Saatchi Sydney has had a good run at the 2015 Best of Health Show, held at Café de Paris in London with the agency scoring one of seven Special Awards for Best Use of Illustration for OPSM 'Penny The Pirate'.

Saatchi & Saatchi Sydney also scored four Silvers for OPSM 'Penny The Pirate', two Bronze for 'In the Dark' for Invega Sustenna, and a Bronze for 'Noodle Critters' for Vivaxim. Melbourne agency H&T scored a Silver for 'Australia's Top Foot Model' for SolvEasy Tinea Cream.

In total, two entries won Gold, 34 won Silver and 42 achieved Bronze.

Langland was awarded 'Best of Show' for advertising to consumers for its integrated 'Sniffers' campaign for Randox's Confidante, raising awareness of home-testing kits for sexually transmitted infections. Langland took the comedic approach with an online campaign that spoofs police dog units to sniff out undetected STIs around the UK. They created a satirical documentary following the officers and dogs of the fictional 'STI Detection Unit' as they train sniffer dogs and send them out onto the streets after dark to apprehend disease carriers.

CAHG New York - Chicago - San Francisco was awarded 'Best of Show' for advertising to healthcare professionals for its press advertisement campaign for Restylane Silk. The campaign tapped into a valuable customer insight about the target audience, cosmetic dermatologists, who see themselves as artists. Just as artists have their favourite medium, Restylane Silk is positioned as an important medium for cosmetic dermatologists, giving them a tool to create perfect lips. To capitalise on this insight CAHG created modern photographic versions of classic paintings by famous artists. One recreation features a Restylane Silk patient styled in the same manner as Botticelli's 'Portrait of a Young Woman'.

Says James Sexton, chairman of judges and creative director Ogilvy One Worldwide: "There were plenty of creative highlights for me in this 20th year of the Awards.

"The humorous approach taken for Confidente with an 'STI Detection Unit' was an excellent way to engage young people. A mockumentary video got people talking online about something that's usually embarrassing.  It is probably the first time a campaign about viral STIs actually went viral.

"The Restylane Silk print ads were a vision of beauty. The effects achieved by artists like Botticelli and Vargas are compared to the effects aesthetic dermatologists can attain using Silk.  The photographs have been styled exceptionally, and it was a stunningly simple way to appeal to dermatologists' pride, artistry and perfectionism."

Says Frank Walters, convenor of judges and executive creative director and chairman, Frontera London: "The 20th Anniversary Best of Health Show has certainly lived up to expectations in both quantity and quality of entries. The winning line-up provides a collection of the finest creative healthcare communications, and I encourage all those wanting to know how to do it right to visit the gallery on the IPA Best of Health Show website."

Australian Winners

Best Use of Illustration
'Penny The Pirate', for OPSM, by Saatchi & Saatchi Health Sydney

Silver Consumer - International Integrated Campaign
'Penny The Pirate', for OPSM, by Saatchi & Saatchi Health Sydney

Silver Consumer - Digital Media
'Penny The Pirate', for OPSM, by Saatchi & Saatchi Health Sydney

Silver Consumer - Direct Marketing & Promotional Communications Individual
'Penny The Pirate', for OPSM, by Saatchi & Saatchi Health Sydney

Silver Consumer - Direct Marketing & Promotional Communications Campaign
'Penny The Pirate', for OPSM, by Saatchi & Saatchi Health Sydney

Silver Consumer - Film - Individual
'Australia's Top Foot Model' for SolvEasy Tinea Cream, by H&T Melbourne

Bronze Consumer - Out of Home Individual
'In the Dark' for Invega Sustenna, by Saatchi & Saatchi Health Sydney

Bronze Consumer - Direct Marketing & Promotional Communications Campaign
'In the Dark' for Invega Sustenna, by Saatchi & Saatchi Health Sydney

Bronze Healthcare Professional - Press Advertisement Individual
'Noodle Critters' for Vivaxim, by Saatchi & Saatchi Health Sydney

Full details about the winners, including the creative work, can be seen at:  http://www.bestofhealthshow.com/.