senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Hires, Wins & Business in association withLBB
Group745

Saatchi & Saatchi Shanghai Wins Kraft Heinz China’s Creative Business

14/02/2018
116
Share
Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella
Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months.

Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers categories of infant food, sauce & condiments, snacks including new products under the brands of Heinz Infant, Master Soy Sauce and Planters.  

”The boldness, planning capability, and professionalism demonstrated by the Saatchi & Saatchi team throughout the entire pitch process was impressive,” said Xiaolei Xiong, Chief Marketing Officer of Kraft Heinz China.  “Their insight and point-of-view provoked a reflection of our own strategy and direction.  We see this as true partnership to challenge and grow together.”

Irene Shum, Managing Director of Saatchi & Saatchi Shanghai commented:” This impressive win is a result of the combined efforts from our Creative, eCommerce and Shopper teams. It stems from our deepest held belief of ‘One team, one dream’. Saatchi & Saatchi takes great pride in our senior expertise and experience of building food brands; we look forward to sharing this exciting journey with Kraft Heinz China."

The Kraft Heinz Company is the fifth-largest food and beverage company in the world. A globally trusted provider of high quality, great tasting and nutritious food for all occasions; they are committed to consumer needs at home, in restaurants or on the go.
Credits
More News from lbbonline.com
Work of the Week
Work of the Week: 29/03/24
29/03/2024
179
0
ALL THEIR NEWS
Work from
THE GIFT
I LOVE ME VITAMINS
29/03/2024
1
0
ASTRONAUT
Timex
29/03/2024
2
0
Smack for HEINZ
Kraft Heinz
29/03/2024
4
0
ALL THEIR WORK