Saatchi & Saatchi Chief Creative Officer Toby Talbot Announced as Ad Stars Executive Judge

Ad Stars has announced its first executive judges for the 2018 Ad Stars Awards including Toby Talbot (left), chief creative officer of Saatchi & Saatchi New Zealand.

Says Talbot: "I'm really excited to attend Ad Stars for the first time - a global festival based in a part of the world I've never visited before. Asia has long been the centre of tech and innovation. But how it's colliding with creativity in fascinating ways right now has me really intrigued. I'm also keen to find out first hand why Ad Stars has become one of the fastest growing creative festivals in the world. Bring on the case studies I say. Just make them mercifully short please."

Originally from the UK, Talbot has made a phenomenal contribution to New Zealand's reputation for advertising brilliance over the past 20 years working at Colenso, DDB, TBWA, Assignment and latterly Saatchi. Highlights include nearly a decade at Colenso BBDO, helping to put the agency on the map creatively in the early 2000s. Next, he transformed the fortunes of DDB New Zealand, winning Campaign Brief Agency of the Year four of his five years in charge. After returning to the UK in 2012 to briefly run Y&R, he came back down under and oversaw a complete creative renaissance at DDB Sydney, before returning to New Zealand last year. He is now back at Saatchi New Zealand on a mission to take the agency back to the very top in New Zealand. Knowing his track record, he might well succeed.