The partnership with Saatchi & Saatchi provides MercerBell with the opportunity to expand its offering outside of Australia
Global creative agency Saatchi & Saatchi has
acquired 100% of MercerBell, one of Australia's leading customer
experience agencies with a 65-strong team specialising in CRM &
digital strategy, data analytics, creative & content and technology.
The
Sydney-based MercerBell business was founded by Nick Mercer and David
Bell in 1999. It has grown to 65 people with clients including Toyota,
Foxtel, Qantas, BT, Allianz and the ASX. The new partnership allows
Saatchi & Saatchi to offer clients a deeper capability in digital,
data analytics, direct marketing and customer experience marketing
through MercerBell.
Says Michael Rebelo, CEO of Saatchi & Saatchi: "Clients rightly
are looking for deeper capability and scale from their agency partners
to provide a specialist range of marketing solutions. This partnership
enhances the scope in the strategic advice and ideas we can offer our
clients across the entire customer journey. We think having a creative
agency and CX agency under the one roof feels like an interesting model
for clients."
The partnership with Saatchi & Saatchi
provides MercerBell with the opportunity to expand its offering outside
of Australia. This acquisition creates immediate opportunities to expand
its reach in the region and within the Publicis Communications group of
companies in Australia.
Both Rebelo and Mercer say the partnership is about the pursuit of growth rather than the pursuit of commercial synergies.
Says Nick Mercer, CEO, MercerBell: "We have a history of working with
Saatchi & Saatchi on Toyota Australia and know the businesses are a
strong cultural fit. Through our partnership we will also be able to
give our respective teams further opportunity to widen their knowledge
and experience, building the strength of our combined offer."
Says
David
Bell, ECD: "I'm very excited about the creative opportunities this
union will bring for both our clients and staff. As Arthur Sadoun the
newly appointed CEO of Publicis Communications recently said; "We stand
for creative excellence. It must remain our top priority." What a joy it
is to be partnering with such an impressive communications group."
The
MercerBell team lead by Mercer, Bell and MD Julie Dormand will continue
to operate under the existing brand name and will relocate to Saatchi
& Saatchi's George Street offices.
(Pictured L-R: Nick
Mercer, CEO MercerBell; Julie Dormand, MD MercerBell; David Bell ECD
MercerBell, Michael Rebelo CEO Saatchi & Saatchi)