Ryan Reynolds Returns to Demonstrate The Power Of BT Infinity
BT’s latest TV ad once again stars Hollywood action and comedy star Ryan Reynolds, as he takes the viewers “behind the scenes” – demonstrating the power of BT Infinity’s Wi-Fi signal.
In this new ad titled “Manor House”, viewers see Ryan in his “second home”, looking every bit the part dressed as a country gent in full tweeds. He shows off his BT Smart Hub, “The UK’s most powerful Wi-Fi*” and is seen in his British Manor House demonstrating how far his Wi-Fi reaches and how he can enjoy faster Wi-Fi in various rooms, stretching far and wide.
The advertising campaign will go live on Friday, April 21, and continues to parody the ad industry, giving viewers a humorous insight into the world of advertising.
Ryan Reynolds said: “I am really excited to be working with BT again. In this latest Smart Hub ad, I keep my feet firmly on the ground in an ad with a unique comedic style as I play an archetypal country gent.”
This ad is a follow up to last year’s BT campaign, which saw Ryan Reynolds speeding through life with superfast BT Infinity and hanging from a helicopter to show off the strength of his Wi-Fi. The ads will be broadcast on TV, radio, outdoor advertising and on social media channels.
Dan Ramsay, BT Consumer marketing director, said: “Ryan was fantastic in our previous ads and they proved a huge hit with the public. We’re delighted he is part of our new campaign to demonstrate the power of BT Infinity.
“This is the third ad Ryan has made with BT and his improvisation whilst shooting added some additional unexpected humour to the ad. We’re really thrilled with this latest ad and hope viewers enjoy watching it.”
Advertiser: BT Broadband
Head of Marketing: Louise Connolly
Senior Manager Marketing: Nidhi Bhasin
General Manager: Dahyana Paga
Marketing Director: Dan Ramsay (Consumer)
Creative Agency: AMV BBDO
Creative Director: Paul Brazier
Copywriter: Richard Peretti / Gary Lathwell
Art Director: Richard Peretti / Gary Lathwell
Planner: David Murray, Alice Aldridge
Agency Manager: Gemma Findlay, Sally Borda, Libby Clifton-Astley, Phoebe Swan
TV Producer: Yvonne Chalkley
Media Planner: Marc Adams, James Williams, David Boast
Media Agency: Maxus
Production Company: Caviar
Director: Jake Szymanski
Producer: Giles Skillicorn
Post Production / VFX
Post Production Company: The Mill
Audio Post Production: Wave Studios
Talent Acquisition: Anne Batz (Main Celebrity Negotiator)
Print / OOH
Photographer: Felix Lamar Hernandez
Category: Phone , Utilities
Genre: Apps , PR , People