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Super Bowl 2016
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Ryan Reynolds Provides Welcome Distraction in Hyundai's New Super Bowl Spot

Innocean, 7 months, 4 weeks ago

Innocean is the agency behind the ads

Ryan Reynolds Provides Welcome Distraction in Hyundai's New Super Bowl Spot

Hyundai/INNOCEAN have unveiled two of their Super Bowls spots today including, "The Chase" and “Ryanville.” Each 30 second spot highlights the advanced safety features on the all new Hyundai Elantra. In "The Chase," Hyundai’s voice-activated Blue Link Remote Start saves two people from becoming a bear’s lunch. Ryan Reynolds provides the world's best distraction, as two women try to keep their eyes on the road while driving through "Ryanville.” 


Brand: Hyundai

Chief Marketing Officer: Dean Evans

Senior Brand Manager : Monique Kumpis (Advertising)

Creative Agency

Chief Creative Officer: Eric Springer (The Chase); Eric Springer (Ryanville)

Creative Director: Bob Rayburn

Copywriter: Max Godsil (Ryanville)

Art Director: Shane Diver (Ryanville)

Media Planner: Ben Gogley, James Zayti

Group Account Director: Michelle Agnew, Nicole Timerson

Group Creative Director: Barney Goldberg

Executive Producer: Brandon Boerner (The Chase); Nicolette Spencer (Ryanville)

Producer: Melissa Moore (The Chase); Jimmy Romero (Ryanville)

Business Affairs: Krista Horn (The Chase); Lisa Nichols (Ryanville)

Project Manager: Suzanne Cheng

Director of Integrated Production: Carol Lombard

Account Services & Planning Regional Group Head: Marisstella Marinkovic

Associate Creative Director: David Mesfin, Chris Lynch (AD), Nick Flora (CW)

Account Supervisor: Allison Morrissey

Strategy: Frank Striefler (Head)


Edit Assistant: Sam Perkins

Edit Company: Whitehouse Post

Editor: Heidi Black

Executive Producer: Joni Williamson

Producer: Jonlyn Williams

Post Production / VFX

CG: Mat Stevens

Creative Director: Chris Noellert

Executive Producer: Matthew McManus

Flame Artists: Gavin Miljkovich

Post Production House: Carbon VFX

Producer: Amber Ventris

VFX Supervisor: Kieran Walsh

Category: Automotive , Cars

Genre: Storytelling