Who do you call on when you need a great beer commercial editing? That
will be Russell Icke of Whitehouse Post of course.
This time Russell worked alongside Pulse Director Martin Kalina to
create the mythical, perfect supermarket that caters to every need a guy could
desire.
From offering up aisles that are dedicated to ‘Sorry’ presents for that
special person in their lives. To areas where boys toys and tools can be
brandished about in comedic manly ways before purchasing. It’s all here for the
taking, culminating in dedicated aisles for the legendary beer itself,
Carlsberg. To top that man sized hors d’oeuvres are served to an awe inspired
group of delighted guys.
Russell’s keen eye for comedy is evident throughout the engaging 72andSunny film. His fast cuts convey us on an amusing insight into the minds of men whilst out shopping. This is bound to strike a chord with so many viewers.