Ross Berthinussen Appointed to Executive Strategy Director Role at 72andSunny, Sydney
With its growing team, 72andSunny Sydney
has hired Ross Berthinussen as executive strategy director for Sydney.
He will join Chris Kay, president and partner, APAC; Ngaio McCreadie,
APAC director of talent and operations; Micah Walker, executive creative
director and Tara Jaijee, APAC business development director in the
Sydney office.
Says Berthinussen: "I'm absolutely thrilled
to be joining 72andSunny. It's such an awesome team, company and brand.
It's a privilege to be able to help shape what it can mean in
Australia."
Prior to joining 72andSunny, Berthinussen was head of strategy at M&C Saatchi Sydney before opening M&C-backed strategic and creative consultancy Ugly in 2016, which closed in October last year after 18 months of business.
Says Kay: "Ross is wicked smart, creatively entrepreneurial, and an
all-round good human. Having him come on board has been a breath of
fresh air in our team, and already we can see the value he brings in
both answering the work in front of us, as well as helping unpick where a
creative company can iterate, and be unpredictable in its growth into
the future."
Originally from the UK,
Berthinussen started his career at Grey London and spent almost a decade
at BBH London where he developed strategy across a number of BBH's
global brands, including British Airways, Lynx, KFC, Gordon's Gin and
Mentos.
