&Rosàs Opens Office in Madrid

&Rosàs has a new office and a new director in the Spanish capital. As well as opening a new base in Madrid (Príncipe de Vergara, 12), the agency has been bolstered by the appointment of Daniele Cicini as managing director.

Daniele has been working in Spain since 2005, with responsibility for national and international clients in some of the leading advertising houses. His career to date includes working alongside clients such as Renault, SEAT, Alfa Romeo, Shell, Unilever, Mattel, Heineken, Grefusa and Campari. Most recently before his move to &Rosàs, he spent two years as managing director of the strategic brand consultancy Picnic.

For Jordi Rosàs, CEO and founder of &Rosàs, “over recent years the agency has grown consistently both in Spain and internationally and we are now strengthening the team with Daniele’s talent and his more than 15 years’ experience in international firms with a strong creative and strategic culture.”

The arrival of Daniele Cicini at &Rosàs confirms and reinforces its market positioning: to be a creative agency with strategic leadership and a culture very much focused on building brands and adding tangible value to image and sales. In Madrid, &Rosàs is working with brands such as Seagrams, Carbonell, Bertolli, Kopiesol, Decathlon and El Almendro.

Jordi Rosàs also said: “Today Madrid is the most dynamic marketplace and is blazing the trail for the communications industry in Spain. We need to be and live closer to all that activity and innovation, as well as working side-by-side with our existing clients. With Daniele on board we can guide them even more closely through the paradigm shift that we are seeing.”

Nacho Ginestra, creative director, who has been &Rosàs for more than eight years, will move to Madrid to ensure consistency and continuity between the Madrid and Barcelona offices.