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Rory McIlroy Begins the Chase in W+K Portland's New Nike Golf Spot

Wieden+Kennedy Portland, 5 months, 3 weeks ago

Radical's Derek Cianfranc directs the professional golfer in Nike's latest spot

Rory McIlroy Begins the Chase in W+K Portland's New Nike Golf Spot

W+K Portland & Nike Golf are launching an integrated global campaign challenging athletic golfers to 'Enjoy the Chase' in the lead up to the first major of the season, The Masters, where Rory McIlroy will be chasing a career grand slam.

Whether he wins at Augusta or not, the chase never ends. One slam can become two. Two, three. And in that is the whole beautiful point. The chase is an endless journey. And it’s magical.

Beyond the 60-second anthem with Rory McIIroy, the campaign includes a series of short vignettes across social channels featuring the roster of young Nike golfers including Tony Finau, Brooks Koepka, Michelle Wie and Patrick Rodgers

Creative Agency

Creative Director: Stuart Brown & Chris Groom

Copywriter: Jared Elms

Art Director: Naoki Ga

Producer: Ross Plumber/Jeff Selis/Katie Sellon

Creative Agency: W+K Portland

Music and Sound

Composer: Craig Sutherland, Andy Huckvale

Executive Producer: Susie Boyajan

Music Production: Future Perfect

Producer: Max Gosling

Sound Mix: Zac Fisher @ Lime Studios


Edit Assistant: Alyssa Oh/Daniel Benhamo

Edit Company: Rock Paper Scissors

Editor: Biff Butler 

Executive Producer: Christopher Noviello, Linda Carlson

Post Production / VFX

Executive Producer: Patrick Nugent

Flame: Manny Guizar

Head of Production: Kim Christensen

Motion Graphics: Dan Ellis, Kevin Stokes, Gabe Sanchez

Post Production House: a52

Producer: Cameron Coombs, Enid Dalkoff

VFX Supervisor: Andy McKenna

Production Company

Director: Derek Cianfranc

DOP: Grieg Fraser

Executive Producer: Alex Orlovsky

Production Company: Radical

Category: Outdoor equipment , Sports and leisure

Genre: Action , People