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Rooster Poses a Riddle with FCB Toronto's Tourism Campaign

Rooster, 2 months, 1 week ago

Editor Marc Langley knows where it's at for OTMPC spot

Rooster Poses a Riddle with FCB Toronto's Tourism Campaign

Launched with a riddle, an unconventional tourism campaign called “Where Am I?” is challenging public perceptions about Ontario – and how travel advertising can be done. Provoking mystery and surprise, a campaign developed for the Ontario Tourism Marketing Partnership Corporation (OTMPC) by FCB Toronto is showcasing Ontario in an unfamiliar way.

The visually stunning campaign was filmed over nine months. Editor Marc Langley cut together dynamic broadcast creative, showcasing the amazing footage directed by OPC’s Andrew Cividino. Cividino’s feature film “Sleeping Giant” debuted at the 2015 Cannes Film Festival.

Creative Agency

Account Manager: Skye Gandy

Chief Creative Officer: Jon Flannery

Copywriter: Joseph Vernuccio

Art Director: Cody Sabatine

Business Director : Sarah Banks

Group Creative Director: Jeff Hilts, Nancy Crimi-Lamanna

CEO: Tyler Turnbull

Creative Agency: FCB Toronto

Project Manager: Kinga Karadi, (Senior) Michelle Simpson

Chief Strategy Officer: Shelley Brown

Producers: Rea Kelly

UX: Kristy Pleckaitis

Account Management: Sunil Sekhar

Senior Copywriter: Dave Delibato

Senior Art Director: Rob Dean

Account Supervisor: Violet Karbalaei

Digital Strategy: Shelagh Hartford

Senior Strategist: Anastasia Tubanos

Music and Sound

Sound Engineer: Vlad Nikolic

Music Production: Silent Joe

Executive Producer: Jane Heath

Composer: Bruce Peninsula arranged by Todor Kobakov


Executive Producer: Yumi Suyama

Editor: Marc Langley

Edit Company: Rooster Post Production

Edit Assistant: Eric Dubois

Post Production / VFX

Post Production House: Fort York VFX

Online Artist: Ernie Mordak, (Assist) Melissa Vasiliev

Colourist: Eric Whipp

Production Company

Production Company: OPC

Line Producer: Karen Harnisch, Marc Swenker

Executive Producer: Liz Dussault, Harland Weiss, Donovan Boden

DOP: James Klopko

Director: Andrew Cividino

Category: Services, toursim , Travel