Romance Novel Maker Harlequin Sends Fictional Heartthrobs on Real-World Dates
After last year’s release of the Make a Date campaign, which resulted in a combined total of over 12 million video views, romance novel giant Harlequin is back again with two new hidden-camera videos.
The hilarious 90-second spots bring a fresh pair of Harlequin heroes off the page and into the real world of dating.
The first video features a brawny Highlander, complete with kilt and sword, at a local pub with his fiery date. The pair enjoys drinks, pool and, much to the bewilderment of the bars’ patrons, even an acappella rendition of a traditional Scottish song.
The second video stars a swoon-worthy prince treating a woman to a romantic picnic in the park. Both videos remind women to Make a Date with Harlequin.
“We were thrilled with the response that our 2017 Viking and cowboy hidden-camera dates received and excited to take on the challenge of creating two new date concepts,” said Farah Mullick, Senior Director of Marketing at Harlequin. “Bringing fictional worlds, characters and romance to life is what our talented authors consistently deliver. Taking fan-favourite heroes off the page and inserting them into real-world scenarios fulfils reader fantasies in a fun way.”
“This year was all about continuing the fantastical romances and introducing some new Harlequin heartthrobs,” said Chris Booth, VP Associate Creative Director at BBDO.
The online video campaign went live on March 6, and is being supported with a comprehensive social media campaign, digital advertising, full-page ads in Woman’s World, themed eBook sales, an email campaign and influencer outreach.
Harlequin, a leading international book publisher, has entertained readers with their broad range of novels since 1949. To date they have sold over 6.28 billion books.
Music Company: Grayson Matthews
Music Supervision: Rich Hamilton
Executive Producer: Kelly McCluskey
Session Director: Mark Domitric
Engineer: Brian Bernard
Sound Designer: Ben Swarbrick
Production Company: Circle Productions
Executive Producer: Andria Minott
Director: Tim Hamilton
DOP: James Klopko
Producer: Erica Parks
Edit Company: Saints Editorial
Editor: Stephen Sora
Producer: Stephanie Hickman
Creative Agency: BBDO Toronto
Chief Creative Officer: Denise Rossetto / Todd Mackie
Copywriter: Cassandra Shuber
Art Director: Daniela Marino
Strategist: Zach Kula
Producer: Tracey Azzopoardi
VP, Head of Broadcast Production: Beatrice Bodogh
VP, Associate Creative Director: Joel Pylypiw / Chris Booth
Account Supervisor: Hailey Scott
Advertiser: Harlequin Enterprises
Senior Director of Marketing: Farah Mullick
Assistant Brand and Promotions Manager: Brandie Kirk
Category: Media and Entertainment , Streaming Services
Genre: Comedy , People