Rodeo Show's Alec Sutherland Hits Allergies Out of the Park w/ Justin Verlander for FLONASE

Venice Beach-based production company Rodeo Show director Alec Sutherland arms Houston Astro’s championship pitcher Justin Verlander for a homerun allergy season with FLONASE, with a new spot out of Weber Shandwick.

The spot is part of an online documentary series and follows the 2017 World Series champion and his father, Richard Verlander, as they peer back on Justin’s baseball journey and weigh in on the importance of pre-season prep. 

For Justin, the start of the baseball season also also marks the start of allergy season, and when he begins Spring Training, he also starts training for allergy season, ensuring that he is ready to strike out his opponents and allergy symptoms alike.

Credits:

Client: FLONASE

Brand Manager: Alex Thomas

Agency: Hogarth

Producer: William Utley

Agency: Weber Shandwick

Senior Project Manager: Sarah Katzenstein

SVP Client Experience Digital: Amy Logan

Group Creative Director: Barry Flanik

Associate Creative Director: JD Rinne

Senior Art Director: Nichola Taylor

Director: Alec Sutherland

Director of Photography: David Vollrath

Audio: Kevin Reid

Art Director: Jerry Blohm

Music Composer: Martin Crane