senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Hires, Wins & Business in association withLBB
Group745

Rising Creative Talent to Get Giant Digital Canvas with 'Tomorrow Now'

21/02/2020
Production Company
London, UK
48
Share
Ridley Scott Creative Group and Outernet Global announce ‘Tomorrow Now’ – a development and production platform for emerging UK visual creatives
Outernet Global, the world’s first high-capacity network of immersive media spaces in global city centres due to open in London in December 2020, today announced a major partnership with the Ridley Scott Creative Group. Called ‘Tomorrow Now’ it will provide an early stage script and story board funding process to seek out and develop the next generation of talent producing immersive mixed reality and audio-visual ideas. 

On identifying this new talent, the Ridley Scott Creative Group and its music and creative production arm Black Dog Films will lead a commissioning and production process to create atomised content. This will be curated across the floor to ceiling 8K Screens within Outernet all the way through to social media platforms. There will be opportunities for brand partner involvement also, with deals meaning brands can produce moments that will resonate culturally as well as commercially given Outernet’s commitment to building a space that goes far beyond static advertising. 

In addition, the campus will feature retail space both permanent and pop up allowing brands to reach consumers digitally and physically with the huge footfall from commuters, tourists and Londoners. Outernet’s daily content curation will merge industry-leading artistry with the most innovative technology unleashing extraordinary and entertaining experiences for audiences. Brands will be able to tap into the value of this immersive media environment on a scale never seen before.

Philip O’Ferrall, Outernet’s CEO said: “Outernet’s extraordinary audio-visual capabilities provide a brand-new canvas for story-telling, so we need a new breed of story-teller to deliver truly immersive narrative experiences. We are looking for the iconoclasts, the pioneers, the creative visionaries whose ideas challenge the conventions of how stories come to life on screen. Throughout the conception of Outernet, we asked ourselves if anyone in the entertainment industry could match our ambition and one name kept recurring: Ridley Scott. Tomorrow Now is the marriage of ambitions and a shared admiration for a new generation of filmographer. I couldn’t be more excited about what this partnership will create; and as the annual award season gets into full swing, I can’t help but dream what might be around the corner for us…”

Sir Ridley Scott said: "Filmmaking is a collaborative process and we're always looking for new talent and new ideas. We are a company that unites creativity with technology to push the boundaries of what entertainment can be and Outernet shares that vision so I think we will do something very special together.”

Martin Roker, head of Black Dog Films said: “Black Dog Films has a storied history of seeking out and developing new directing talent. Our future-facing ethos reflects the wider culture of the Ridley Scott Creative Group, demonstrable in our exciting new collaboration with Outernet Global on this truly unique project.”

Credits
Work from Ridley Scott Associates
Diet Coke Breaks Inspired by You
The Coca-Cola Company
10/04/2024
18
0
Behind The Blend
Hennessy
12/03/2024
23
0
The Next 100 Years
Itaú
12/03/2024
13
0
ALL THEIR WORK