Ride Along the 'Dream Road' with CP+B's Infiniti VR Experiences

During the Pebble Beach Automotive Week, Infiniti & CP+B will debut two unique VR experiences showing off thier newest concept cars. 

“The Dream Road” marries live action footage and CGI elements to put the viewer in the driver’s seat of the Q60 Concept car, allowing them to experience the performance of the next gen coupe on some of the world’s most exhilarating drives. 

“From Pencil to Metal” features Infiniti Executive Design Director Alfonso Albaisa taking viewers on a guided tour of the QX30 Concept car as it is built around them in three-dimensional space.

Both experiences will appear as YouTube pre roll ads starting this Saturday (the first auto brand to do so since Google launched 360 ads in July), as a Google Cardboard mobile app, called the Infiniti Driver’s Seat, available today on iOS and Android, and a custom simulator with an Oculus Rift on display at Pebble Beach now through Sunday.