Revolver's Steve Rogers Directs Latest Old Spice Spot 'Red Sweater'
Revolver director Steve Rogers has shot the latest campaign for Old Spice via Wieden+Kennedy Portland, co-produced by Biscuit Filmworks LA and Revolver/Will O'Rourke.
When selling deodorant there is really only one language that is the most appropriate to feature in a commercial.
Some may say it is the one that the audience understands, but Old Spice disagrees.
The correct answer is the language that sells the most deodorant. Bon appetit.
Advertiser: Old Spice
Creative Agency: Wieden+Kennedy Portland
Copywriter: Andy Laugenour
Art Director: Robbie Rane
Producer: Byron T. Oshiro
Executive Creative Directors: Eric Baldwin, Jason Bagley, Susan Hoffman, Mark Fitzloff
Business Affairs: Dusty Slowik
Executive Producer: Endy Hedman
Production Company: Biscuit Filmworks / Revolver/Will O’Rourke
Executive Producer: Holly Vega
Director: Steve Rogers
DOP: Mandy Walker
Line Producer: Pip Smart
Edit Company: Arcade Edit
Editor: Geoff Hounsell
Post Production / VFX
VFX: The Mill
Shoot Supervisor: Tim Davies