Revolutionary ITV Software Now Available to Agencies, Brands and Broadcasters

NMR (New Media Research) today announce that their revolutionary software, Phoenix will now be made available to agencies and advertisers. Developed with ITV, the unique system gave the broadcaster the ability to amalgamate the vast number of independent systems involved in media asset management, approvals, versioning, QC, delivery and reporting into a single, access anywhere system. 

Matt Scarff, Director of ITV Creative and ITV Events comments: "We needed a system that took the complexity and effort out of managing the operational process of handling hundreds of campaign management assets every month. To support our ambition to be the best in-house creative agency we needed a system that would handle broadcast, digital, social and on-air in one place. The system is a single source of truth for all in the Marketing, Media Planning and Creative teams.”

When it comes to agencies and brands, Phoenix has been developed to streamline the entire process of campaign management from start to finish providing a single interface for every aspect from brief to delivery. The system blends multiple best in class software and is integrated with internal and external third party systems to fulfil particular functions, such as; quality control, auto-versioning, delivery, subtitling and translation, business intelligence, storage management, and more. 

Neil Anderson, CEO at NMR comments: “The great thing about Phoenix is that it is enabling teams to focus on what they do best - creative ideation and production. It gives the end-user a direct relationship with the processes and teams responsible for production of campaigns from start to finish - many of whom still rely on spreadsheets, email and other disconnected tools and teams. We saved ITV hundreds of hours that can be fed back into creative and we want to do the same for agencies and brands.”