Research Agency Delineate Hires Catherine Gibbon as CMO

Catherine has previously led UK product marketing for Truphone, and European marketing for online panel company Instantly, and in her new role Catherine will be responsible for Delineate’s overall marketing strategy and execution.

Commenting on the move, Catherine said, “Traditional market research is slowly but surely merging with modern data methods and data science, and Delineate is a company that understands that and is moving quickly to fuse old with new. It’s an exciting time to be joining!”

Chief Client Officer Ben Leet added, “Adding a CMO to our leadership team has been a strategic milestone for Delineate for some time, and we couldn’t be more delighted that somebody of Catherine’s calibre has chosen to join us”.