Opinion and Insight
Replatforming with the Starterstore from Bloomreach and Commercetools
Gijs Edelbroek explains the pros and cons of both a step by step approach and a completely new set up when it comes to revamping DXPs
IT departments and digital teams are facing an increasing number of demands both internally and externally. A couple of trends are influencing the pressure levels on IT employees to deliver faster results:
- Digital is changing business models quickly and organisations need to adapt to this change to stay relevant.
- Commerce is everywhere and customers in B2C and B2B expect a seamless user experience, similar to what one might experience on Facebook or Airbnb.
- The number of touchpoints has increased and a typical purchase process spans over multiple channels.
Most often, content management platforms and commerce platforms are separate which can be frustrating for ICT departments and marketers who are trying to bridge the gap. This slows down IT departments meaning they cannot deliver results as fast as expected. Thus, many organisations have to revisit their Digital Experience Platform (DXP) architecture.