Reliant Energy Taps Y&R Austin as Agency of Record

Reliant, a Houston-based electricity retailer, has named integrated advertising and marketing agency Y&R Austin as its agency of record, after a competitive account review.

Y&R Austin is tasked with driving brand awareness and consideration for Reliant among Texans in competitive markets, especially as Reliant grows its retail electricity business and continues moving into home security and services, solar power, portable power, backup generators and more. 

“We are thrilled for this opportunity to work with Reliant – one of the  most innovative and exciting energy companies in Texas,” said Jennifer Wilson, Managing Director, Client Service of Y&R Austin. “It’s great to help them grow the electricity side of their business and also expand into new consumer services.”

“We wanted someone with the strategy and creative chops to bring us into new product markets and categories, while staying true to our core business,” said Elizabeth Killinger, President of Reliant. “We are thrilled to have the Y&R team help us continue to advance Reliant’s leadership position and enable us to achieve our full potential to power, protect and simplify life for consumers in the Texas market.”