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Reggie Watts Produces Sweet Sounds of Bacon for Hormel Black Label

Traveling Picture Show Company, 1 year, 8 months ago

BBDO Minneapolis launches 'The Reggie Watts Bacon Experience' with the Traveling Picture Show Company

Reggie Watts Produces Sweet Sounds of Bacon for Hormel Black Label

The makers of Hormel Black Label bacon have been pioneering innovations for more than 100 years. To continue to push bacon forward, the makers of Hormel Black Label bacon are partnering with innovators in all fields including musician, actor and comedian Reggie Watts in a first-of-its kind musical bacon creation: The Reggie Watts Bacon Experience.

The Reggie Watts Bacon Experience, from BBDO Minneapolis, fuses Watts’ love of bacon with his genre-busting style to bring to life an innovative musical experience using the sounds of bacon.

“Like Hormel Black Label bacon, Reggie Watts is always one step ahead of the industry, reimagining music, comedy and performance art to create his own unique brand of entertainment, which makes him the perfect partner to help us push bacon forward,” said Steve Venenga, Vice President of Marketing at Hormel Foods.

Creative Agency

Creative Agency: BBDO Minneapolis

Art Director: Shannon Murphy

Executive Creative Director: Noel Haan

Group Account Director: Paul Schmidt

Executive Producer: Bill Smallacombe

Associate Creative Director: Allison Brink, David Mackereth

Engineer: Carl White

Senior Account Executive: Olivia Plaine

Director of Production: Debra Lustig

Account Director: Scott Schraufnagel

Production Company

Production Company: Traveling Picture Show Company

Executive Producer: Dawn Clarke

Director: Paul Riccio

Line Producer: Andrew Mardis


Edit Company: Drive Thru

Editor: Mick Uzendoski

Executive Producer: Beth Wilson


Sound Mix: Sister Boss

Sound Design: Todd Syring @ Syring Sound

Category: Food , Meat & Fish

Genre: Music & Sound Design , Music performance