Recipe Appointed Creative Agency for AB World Foods' Blue Dragon

Recipe has been awarded the account following a competitive 3-way pitch. Recipe will be lead creative agency as AB World Foods embarks on a re-launch of the Blue Dragon brand.

Recipe are working with AB World Foods on a transformative new integrated campaign for Blue Dragon that will launch early in January 2017 across TV and digital.

Dan Jacobs, Creative Director at Recipe said: “This is a wonderful opportunity to redefine what the brand stands for in today’s competitive food landscape. To take consumers on a journey of discovery. And to give Blue Dragon a creative platform from which we can ensure success and future growth. It is a huge honour to be working with the team at At World Foods, and a challenge we’re relishing.”

Tracy Hughes, Head of Brands at AB World Foods said: “We are on an exciting journey with the Blue Dragon brand and were keen to work with a Creative partner who had as much passion, belief and vision for our brand as we do. Following a robust and challenging pitch process, we are delighted to appoint and be working with Recipe. The team are passionate, professional, strategic and creative – they really offered us the perfect package and we cannot wait to work with them to bring our new creative idea to life”.

Recipe is a London-based creative agency. They're independently owned and their clients include Coca-Cola, glaceau smartwater, Birds Eye, 888 Holdings and Energizer.

For more information, please contact rea@reci.pe