RAPP Wins Heist Rebrand Brief
RAPP has won a pitch to launch the autumn campaign for Heist Studios, the innovative bodywear brand whose first product range is luxury, seamless, intelligent tights.
Tasked with bringing Heist's innovative and provocative personality to life, RAPP’s winning idea allows Heist to take a progressive position in the underwear space whilst presenting an opportunity for an exciting dramatisation of its clever products for thinking, moving, feeling bodies. Set for an October launch, the campaign will include digital advertising, new website design, new packaging design, social and content strategy, all supported by a robust media strategy.
Chris Freeland, CEO of RAPP UK said, “Heist is a pioneering brand in the UK’s fashion market and one that RAPP is excited to work with. The vision and bravery of the brand is inspiring, and matches the energy and direction of RAPP. We can’t wait to get started.”
Edzard van der Wyck, Creative Director and Co-Founder of Heist Studios in London, said, "RAPP completely understood the brief, the positioning of Heist and the intelligent creative that is needed to make a point of difference in the market. We’re very excited to begin our work with RAPP."