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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Quirky Dishwasher Ads Warn Against 'Kissing Strangers' Through Mugs

01/07/2019
Advertising Agency
Düsseldorf, Germany
378
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BBDO Düsseldorf reveals the history of mugs in campaign for home appliances brand Gorenje
Clean is not necessarily clean. Because those who don’t clean their dishes properly are getting in touch with the remains and leftovers of the previous drinker. That’s what BBDO Düssseldorf shows with their new print campaign for the home appliance brand Gorenje. The campaign turns cups and mugs into unpleasant faces, which are not really appealing to get into closer contact with.

Three print designs promote the smart sensor technology of the Gorenje dishwashers which exactly adjust the dishwashing programme depending on the intensity of contamination – just to ensure one thing: “Don’t kiss a stranger”.

Credits
Agency / Creative
Work from BBDO Group Germany
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