Quilted Northern Launches ‘Trees of Comfort’ Initiative with Nature-Filled Ads

Georgia-Pacific recently announced a new addition to the Quilted Northern product line – Quilted Northern EcoComfort toilet paper, designed for today’s environmentally-conscious shoppers who want eco-friendly products.

To help mark the occasion, the maker of Quilted Northern is spearheading a new 'Trees of Comfort' initiative in partnership with the Arbor Day Foundation. Trees of Comfort will help provide relief to California’s National Forests, whose tree populations have suffered from wildfires and invasive diseases. This spring, the plantings include nearly 1,500 Sugar Pine and Jeffrey Pine trees in Tahoe National Forest, and more than 18,500 Ponderosa Pine, Sugar Pine, White Fir, Douglas Fir, and Incensed Cedar trees in Stanislaus National Forest. The team will be working closely with the Arbor Day Foundation to ensure that all trees are planted in the appropriate areas and at the proper stages for healthy forest rehabilitation.

“The last few wildfire seasons have been some of the deadliest and most destructive on record in California, with more than of 8,500 fires burning an area of more than 1.8 million acres in 2018 alone,” remarked Dan Lambe, president of the Arbor Day Foundation. “We are grateful to partners like Georgia-Pacific who are committed to sustainable forestry, and also are taking action to help replant and restore the critical watersheds, reinstate habitats for threatened and at-risk wildlife species and replant trees in devastated forests where natural regeneration will not occur.” 

All the trees used to make Quilted Northern EcoComfort are responsibly sourced and certified to the Sustainable Forestry Initiative Fiber Sourcing Standard. For every tree used to manufacture Quilted Northern EcoComfort, three are planted – two in partnership with the Arbor Day Foundation and one by Georgia-Pacific’s suppliers.

“At the Quilted Northern brand, we’re obsessed with creating high quality products crafted for comfort that our consumers enjoy and trust,” said Santiago Arboleda, brand building director of Retail Bath Tissue at Georgia-Pacific. “With our new Quilted Northern EcoComfort bath tissue, we are proud to be responsible caretakers of our planet’s valuable resources while meeting customer demand for eco-friendly products. The trees planted in the Tahoe National Forest and Stanislaus National Forest are critical to the restoration and protection of these important ecosystems.”

Quilted Northern EcoComfort and the 'Trees of Comfort' initiative are an extension of Georgia Pacific’s longstanding commitment to sustainability. From sourcing raw materials to manufacturing and shipping products, sustainability is at the heart of company practice. As an example, Georgia-Pacific continues its work to protect forests with high conservation value, including a decade-long effort completed this year to map 6.6 million acres of endangered forests and special areas in the 19 states where it sources wood. The company also has set aside more than 7,400 acres of its property for planting vulnerable tree species such as Longleaf Pine and American Chestnut that are critical wildlife habitats.