Publicis90 Initiative Gains Momentum
The Publicis Groupe's 90th anniversary initiative to foster digital entrepreneurship, through which 90 promising start-ups and ideas will be selected and receive support, has gained a very positive momentum.
Thanks to the mobilization of all Publicis Groupe agencies, over 50 000 people have visited the Publicis90 website from all over the world. As of February 1st, 1,936 people have registered to enter their projects and 795 have completed their applications to be one of the 90 projects or start-ups that will be selected and funded by Publicis Groupe. Two thirds of the entries are pre-existing start-ups. Publicis Groupe employees represent 18% of participants and 6% are students.
The applications come from more than 90 different countries, including primarily the United States, the United Kingdom, India, Brazil, Germany and Israel as well as France, where 29% of entries have been made.
The range of projects is extremely diverse and reflects the creativity possibilities of the digital world. Mobile, content and ad-tech are the most represented sectors. Among many others, some of the projects submitted are:
- a collaborative art platform in France
- an application for taxis in Germany
- a new in-store payment solution in the UK
- a crowdfunding platform dedicated to mothers in the United States
- a travel portal in India
Entries are open until February 29th and anyone - Publicis Groupe employees, students, start-ups, or anybody with a good idea, can submit his or her application through the website. The 90 projects or start-ups that will be selected will benefit from funding of between 10,000 and 500,000 €, one year of mentoring with a Publicis Groupe executive in marketing, communication and management, and finally an invitation to participate at Viva Technology Paris, the major digital event organized by Publicis Groupe and Groupe Les Echos from June 30th to July 2nd 2016 in Paris.