Today,
in a major development, Publicis Worldwide, has announced an overhaul of
its structure and leadership. Currently, the company has three agency
brands - Publicis Ambience, Publicis Capital and Publicis Beehive. This
will change with immediate effect.
Publicis Worldwide is bringing
Marcel, one of the most innovative and creative shops in the world.
Marcel was created to help brands thrive in the connected age. It was
born when a great digital company came together with a premier creative
boutique. And it is purpose-built to leverage big data, technology, and
storytelling to create great solutions. This is evidenced in its work
for iconic brands like Ray-Ban, Uber, Instagram and many more.
Says
Charles Georges-Picot, global CEO, Marcel: "We are thrilled to open a
new office in Mumbai. Marcel is a precious brand that we only share with
like-minded people. I know that together we will create amazing work.
It is what drives us at Marcel."
Marcel has offices in Paris, Sydney, New York, and Sao Paolo.
In
another development, Publicis Ambience and Publicis Capital will become
Publicis India. It will continue to build on the momentum of creating
share-worthy ideas that impact share of wallet.
To navigate and
accelerate these transformations, Publicis Worldwide will have new
leadership at the helm. Srija Chatterjee (bottom, left), managing
director and Sudeep Gohil (bottom, right), chief strategy officer and
managing partner will join forces with Bobby Pawar (top, right), chief
creative officer and managing director. They will run all the Publicis
Worldwide operations in India, including Marcel, and report to Saurabh
Varma (top left), CEO, Publicis Communications, India.
Says Varma
on the new developments: "I believe it is the right time for Marcel to
come to India. 'Lead the change' can only happen through a disruptive
model and a world-class International-Indian team. The leadership team
has been carefully put together to deliver on our ambition for Publicis
Worldwide, in India."
Srija Chatterjee joins from MullenLowe
Singapore, where she was the global business director. Her industry
experience spans over 20 years, with long-standing stints at Lowe &
Partners in Mumbai and Marico Industries. An award-winner in her own
right, she has led integrated cross- disciplinary teams across digital,
PR, shopper and activation for local, regional and global brands alike.
Says
Chatterjee: "When I met Saurabh and discussed the plans for Publicis,
the potential and ambition for the agency left me both excited and
nervous. With its mantra of 'Lead the change', and the focus on true
integration across all our different platforms, I believe that Publicis
is now at a crucial juncture, poised for exponential growth and
recognition. I look forward to being part of this journey with Bobby,
Sudeep and the team here."
Gohil moves from 72andSunny LA, where
he consulted on the agency's Asia-Pacific plans, and led Adidas'
business globally. Gohil is the rare planner who combines great
strategic thinking with strong creative instincts and business savvy. He
has played key roles in agencies like BBH London, and Wieden+Kennedy
Portland. Sudeep set up Droga5 in Australia and later became its CEO.
Says
Gohil: "The Publicis team really impressed me with their bold
ambitions, tenacious attitude and passion for great work - they have
great clients and an enviable team. The opportunity to work with Bobby,
Srija and Saurabh was a big part of my belief and excitement for the
plan ahead for Publicis. All of this combined with the bold mandate for
the business both locally in the region made it an offer I couldn't
refuse."
Echoing Varma's sentiments on the evolution of Publicis
Worldwide, Pawar said: "I am really excited for our people and our
clients. We've been doing some cool work. With the addition of the
world-class talent and global experience of Sudeep and Srija, I'm sure
we will take it up a few notches. It's game on."
Meanwhile,
Publicis Beehive will stay focussed on offering holistic marketing
solutions to Indian entrepreneurial clients. Sanjit Shastri continues as
the CEO of Publicis Beehive. Additionally, he will now play a larger
role in delivering 'The Power of One' for Publicis Communications. He
will report to Saurabh Varma. Paritosh Srivastava, the COO at Publicis
Ambience, is now the COO at Marcel.
Nakul Chopra, CEO, Publicis South Asia, will now be the senior advisor at Publicis Communications India.