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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Publicis Romania Makes a Drama out of Nothing with Operatic Anti-Stress Ads

23/07/2019
Group745
Advertising Agency
Paris, France
237
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The new campaign for MagneVie Stress Resist tablets features a real soprano encroaching on everyday situations
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Talking about stress these days has become as common as discussing the weather. But things tend to get complicated when we transform normal, everyday life situations into real dramas.

Based on this insight, Publicis Romania developed the 'Drama out of Nothing' campaign to launch MagneVie Stress Resist tablets, an innovative combination of natural extracts, magnesium and vitamins that increases stress resistance, just as the name says.



And what better way to communicate a “drama out of nothing” concept, than with a real soprano?

The launch event took place on a famous Romanian theater stage where, one by one, the audience – press and influencers – was introduced to six contemporary, everyday dramas: 'The Slow Elevator Drama,' 'The Missing Sock Drama,' 'The Noisy Printer Drama,' 'The Stuck Zipper Drama' and 'The Edgeless Tape Drama.'


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