Publicis One & MSLGROUP to Support Golden Drum as Exclusive PR Agency Network Partner
lbbonline.com, 1 month, 3 weeks ago
Following a successful collaboration last year, Publicis One and MSLGROUP will once again join forces with the Golden Drum International Advertising Festival -one of the world’s most prominent creative competitions- as its Exclusive PR Agency Network Partners. The task at hand this year for MSLGROUP, the region’s leading PR agency network, is to connect the 23rd Golden Drum and this year’s festival theme “Inspired to Inspire” with its markets, opening up new ways and best practices to connect with local creative communities. The 23rd Golden Drum International Festival of Creativity, organised by the Slovenian Advertising Chamber, will take place from 18 to 21 October 2016 in Ljubljana, Green Capital of Europe 2016, in Slovenia.
The Golden Drum Festival and MSLGROUP will jointly work together to promote the festival across more than 37 markets in Europe, Russia and Middle East and co-create the competition’s success story.
Miša Lukić, CEO for Central Eastern Europe at Publicis One, sees great opportunities that lie ahead of this partnership with Golden Drum: “Good energy, creative people and works of high quality are my first association of the Golden Drum. High criteria in evaluation, the jury consisting of top professionals, inspirational topics and lecturers are the main references of this festival. Golden Drum is always a good opportunity to take a break from your daily routines for a couple of days and remind yourselves why you fell in love with this job.”
Mojca Briščik, General Director of the Golden Drum Festival and Executive Director of the Slovenian Advertising Chamber, welcomes this year’s partnership: “Golden Drum Festival is transcending the boundaries of advertising and entering the world of creativity in a broader sense. And for this and other important changes to be properly announced and accepted in all 37 countries where we are present, we have decided to renew and broaden our cooperation with Publicis One/Publicis Groupe and MSLGROUP. Media and communication partnership is especially valuable to us today, as we are all trying to build and invest in local excellence with best global practice. It is of our greatest joy to welcome Sebastian Hejnowski, CEO of MSLGROUP Poland, in our Golden Drum family.”