Publicis One Launches Creative Solutions Hub, Prodigious in Malaysia
Publicis One, the global communications enterprise that operates across small and medium size markets, unifying all of Publicis Groupe agency brands’ capabilities and expertise under one roof, has launched Prodigious in Malaysia, the creative solution hub bringing together specialist production expertise in the production of branded content, video, digital and print.
Prodigious helps brands meet the challenges of an increasingly diverse, complex and global media landscape through design, production and delivery of brand content across all channels, using the best tools and workflow processes, with one goal: seamless global brand execution across all markets, delivered with agility and to the highest creative standard.
“We have huge ambitions as we launch Prodigious in Malaysia. We have made significant investments and put together a team of the best talent, technology and equipment to deliver world-class quality content production for our clients. I am confident with Prodigious we have the most progressive content production company in Malaysia.” said Head of Production Services, Koh Kiam Seng who will spearhead and lead Prodigious Malaysia.
Koh will be responsible on the overarching workflow processes, oversee and manage total process coordination of Digital Print Production solutions, AV Production, Digital Web Production as well as provide technical production consultations to external creative and brand management leads. Prior to joining Prodigious, Koh, who has been in the advertising industry for 27 years, served as Creative Services Director for various multi-national agencies where he successfully set-up in house Studio, Digital Print Production and Traffic department.
Tan Kien Eng, CEO of Publicis One Malaysia, said, “We are delighted to introduce Prodigious to the Malaysian market, offering its services across agencies as well as to direct clients. The introduction of Prodigious will better help brands and our clients meet their content production challenges in the current media landscape and economic climate that calls for scaled down marketing budgets. Demand for video, digital and print-led branded content is surging in Malaysia and with the launch of Prodigious, we aim to bridge the gap by offering clients out of the box creative content production solutions that showcase significantly in quality, in-line with the expectation of creative and of clients. The team at Prodigious Malaysia have incredible talent and we are committed to provide our clients with the best cross-media productions that make an impact in the industry.”
“We are delighted to further extend our presence in APAC with Malaysia”, added Jean-François Valent, CEO, Prodigious worldwide. “In the past year, we have considerably extended our presence in the region with offices in Australia, China, India, Singapore, now Malysia and soon Japan. This not only allows us to offer valuable local services to our global clients but also opens new doors to Malaysian clients thanks to our network of 3,000 production experts across 40+ locations worldwide.”