Editors’ Choice: Wieden+Kennedy Portland, Psyop's Kylie Matulick and Sun Creative dish up an absolute visual feast
It may only be March but we’ve got what could be 2018’s most beautiful commercial on our hands.
Courtesy of Wieden+Kennedy Portland, Psyop director Kylie Matulick and the team at Sun Creature, please feast your eyes on ‘Only Slightly Exaggerated’, an other-worldly animated piece (with possible inspiration from the famed Studio Ghibli) for Travel Oregon.
But enough of our words. Please, watch the film below and then check out a quote from director Kylie underneath.
Kylie reflects on the job: “When Travel Oregon approached us with their brief, we were beyond excited by the idea. The call for a cinematic short film that was hand crafted and fully animated, filled with the natural beauty of Oregon but elevated to new heights through magical realism was an instant "hell yes"!
“We visited Oregon and began brainstorming the particular landmarks and narrative moments that could be heightened with native animals, some mythical creatures and a little animated magic. Every destination needed to have it's own unique little moment and we had a great time experimenting with how to tell the story.
“Once the general narrative was locked in, we collaborated with the amazing Sun Creature to bring this to life. They shared the same love and passion for this project and truly brought their A-game.
“In the end, we hope that people watch the film and are simply lifted away to this beautiful part of the world. And then, go explore the real thing!"
Client: Travel Oregon
Agency: W+K PORTLAND
Creative Director: Jason Kreher
Writer: Ansel Wallenfang
Art Director: Nick Stokes
Producer: Nicole Kaptur
Account Team: Kimmy Cunningham + Lindsay Varquez
Creative Manager: Leola Ristau
Executive Creative Directors: Jason Bagley + Eric Baldwin
Directors: Kylie Matulick, Todd Mueller
Managing Director: Neysa Horsburgh
Executive Producer: Lucy Clark
Head of Production: Drew Bourneuf
Producer: Nick Read
Associate Producer: Lara Arikan
Designers: Joe Ball, Devon Manney, Andrew Park, Robin Thompson
2D Supervisor: Ryan Raith
Storyboard Artist: Max Forward
Compositors: Ryan Raith, Joe Ball, Sarah Blank, Tommy Wooh
Flame Artist: Kim Stevenson
Editors: Brett Nicoletti, Lance Pereira
Assistant Editor: Rob Cavedo
2D Animation: SUN CREATURE
Executive Producers: Guillaume Dousse, Charlotte de la Gournerie
Producer: Guillaume Dousse
Associate Producer: Simon Lee Bresling
Line Producer: Charlotte Sanchez
Production Manager: Fie Ørnsø
Art Directors: Simon Lee Bresling, Guillaume Dousse
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