Over the past year, Principal Financial Group has humanised financial services, shedding light on some of life’s most difficult topics to show the importance of planning for the unexpected. The latest films from Principal‘s “We Can Help You Plan for That” campaign hit home with two difficult life events: the loss of a young father and an ageing parent.
The first film, Rebellion, follows a family as they adjust to life after a young father passes away. After overhearing his mother worrying about finances, the oldest son begins sneaking out, missing dinner and oversleeping. When she receives a life insurance check from Principal, she learns her husband took care of the family. However, her concern for her rebelling son remains. After confronting him, she learns he had been working to help relieve the financial stress. Shocked - but proud - she tearfully shares the good news that her husband worked with Principal.
Principal Financial Group
Elizabeth Brady, Chief Marketing Officer
Eva Sweet, Vice President - Global Center for Brand & Insights
Jason Hoyle, Vice President - Integrated Marketing & Customer Experience
Chris Bofinger, Senior Advertising Manager
TBWA\Chiat\Day, Los Angeles
Renato Fernandez, Chief Creative Officer
Jason Karley, Creative Director
Suzanne Sherwood, Senior Copywriter
Eron Broughton, Senior Art Director
Brian O’Rourke, Executive Director of Production
Guia Iacomin, Executive Producer
Garrison Askew, Producer
Jennifer Nottoli, Managing Director
Pamela Lloyd, Brand Director
Caitlin Miller, Brand Manager
Sharon Hsu, Brand Manager
Annie King, Associate Brand Manager
Robin Rossi, Director of Business Affairs
Neil Barrie, Chief Strategic Officer
Emma Popping, Brand Strategist
Maggie Bonner, Junior Planner
Production Company: Park Pictures
Director/Director of Photography: Lance Acord
Executive Producer: Jackie Kelman Bisbee
Executive Producer: Scott Howard
Head of Production: Anne Brobroff
Line Producer / EP: Caroline Kousidonis
Editorial: Exile
editorial: EXILE edit
editor: Kirk Baxter
assistant editor: Zaldy Lopez
Senior Producer: Remy Foxx
Head of Production: Jennifer Locke
Executive Producer: CL Weaver
VFX / Finishing: A52
VFX Sup: Urs Furrer
Director of Production / Executive Producer: Kim Christensen
Executive Producer: Patrick Nugent
VFX Producer: Stacy Kessler-Aungst
Color: MPC
Colorist: Mark Gethin
Color Producer: Rebecca Boorsma
Associate Color Producer: Elyse Robinson
Sound Design + Mix: Lime
Executive Producer: Susie Boyajan
Mixer: Loren Silber
Assistant: Mark Nieto
Music: Barking Owl
CD/Partner: Kelly Bayette
Producer: KC Dossett
Composer: Houston Fry
Renovation Credits
Principal Financial Group
Elizabeth Brady, Chief Marketing Officer
Eva Sweet, Vice President - Global Center for Brand & Insights
Jason Hoyle, Vice President - Integrated Marketing & Customer Experience
Chris Bofinger, Senior Advertising Manager
TBWA\Chiat\Day, Los Angeles
Renato Fernandez, Chief Creative Officer
Jason Karley, Creative Director
Elizabeth Daniel, Copywriter
Blair Seward, Senior Art Director
Brian O’Rourke, Executive Director of Production
Guia Iacomin, Executive Producer
Garrison Askew, Producer
Jennifer Nottoli, Managing Director
Pamela Lloyd, Brand Director
Caitlin Miller, Brand Manager
Sharon Hsu, Brand Manager
Annie King, Associate Brand Manager
Robin Rossi, Director of Business Affairs
Neil Barrie, Chief Strategic Officer
Emma Popping, Brand Strategist
Maggie Bonner, Junior Planner
Production Company: Park Pictures
Director/Director of Photography: Lance Acord
Executive Producer: Jackie Kelman Bisbee
Executive Producer: Scott Howard
Head of Production: Anne Brobroff
Line Producer / EP: Caroline Kousidonis
Editorial: Exile
editorial: EXILE edit
editor: Kirk Baxter
assistant editor: Zaldy Lopez
Senior Producer: Remy Foxx
Head of Production: Jennifer Locke
Executive Producer: CL Weaver
VFX / Finishing: A52
VFX Sup: Urs Furrer
Director of Production / Executive Producer: Kim Christensen
Executive Producer: Patrick Nugent
VFX Producer: Stacy Kessler-Aungst
Color: MPC
Colorist: Mark Gethin
Color Producer: Rebecca Boorsma
Associate Color Producer: Elyse Robinson
Sound Design + Mix: Lime
Executive Producer: Susie Boyajan
Mixer: Loren Silber
Assistant: Mark Nieto
Music: Barking Owl
CD/Partner: Kelly Bayette
Producer: KC Dossett
Composer: Houston Fry