Powerful New Campaign Raises Awareness of Noma, The Monster That Devours Children
lbbonline.com, 4 days, 2 hours ago
An emotive new video from Creative Agency WNP aims to raise awareness of Noma, a life-threatening illness described as 'the Monster That Devours Children'.
According to a survey carried out by IFOP, 98% of French people have never heard of Noma. The disease, which is particularly prevalent in Africa, has a mortality rate of 80%, and is responsible for 100,000 deaths each year. The campaign aims to combat this and encourages viewers to donate in an effort to wipe out the illness and prevent children from contracting the virus in the future.
You can find out more about the campaign, and donate, by visiting the Vaincre Noma website.
Copywriter: Marion Thiery
Art Director: Delphine Tabutin
Creative Agency: WNP, France, Paris
Music and Sound
Sound Design: Caleson
Production Company: WNP Studios
Category: Corporate and social , Health
Genre: Animation , Dialogue , PR , People