PostAds Group & Colorhythm Partner to Offer Digital Imaging & Post Production Services
PostAds Group and Colorhythm, the San Francisco-based digital imaging services and software company, have announced a strategic partnership for marketer-direct post production services.
Under this new partnership, PostAds Group’s consultancy will now include Colorhythm’s photography, image processing and asset management experts to help marketers implement best-in-class ecommerce and pre-press workflow solutions. The partnership addresses an urgent need for marketers who are struggling to assess their current-state legacy processes in order to transition to new technology solutions.
“A marketer’s product line and the quality of how product images are displayed is critical to both marketing strategy and ecommerce results,” says John Lipuma, CEO of PostAds Group. “Clients who have relied on PostAds Group’s moving image post production expertise will now have the Colorhythm technology gurus to address their still image content creation and management issues – a combination of services that has never been available until now.”
The new PostAds Group-Colorhythm offering coincides at a time in the advertising industry where the proliferation of video and photographic content is exploding. With the annual growth rate for marketer content volume at 200% and growing, successfully managing the delicate balance between volume and quality within content image supply chains requires not just oversight – but technology capable of keeping up with the new demands of the marketplace.
“Colorhythm is both a post production services and software company, so our proprietary technologies and techniques are a complementary backbone to PostAds Group’s consulting business,” says Jeff Nova, CEO of Colorhythm. “Our Prismpoint™ System streamlines back-end production workloads for ecommerce and pre-press. This alliance expands the respective expertise of our companies across a wider spectrum of visual content and helps us do more for our clients and the industry as a whole.”