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Creative

PlayStation Streams Out of the Stratosphere in First Campaign from adam&eveDDB

The spot for PlayStation Now shows iconic gaming characters falling from the sky into players’ living rooms

PlayStation Streams Out of the Stratosphere in First Campaign from adam&eveDDB

Together with adam&eveDDB and Nexus Studios, Sony Interactive Entertainment has unveiled its latest spot for PlayStation Now. 

This global campaign, launching today, looks to present that, with only a few button pushes, hundreds of stories, characters, and worlds can be delivered directly to players homes.

PlayStation Now is PlayStation’s game streaming service, giving players access to hundreds of incredible games instantly. To capture this feeling of instant gratification, PlayStation created an epic film showing iconic game characters sampling the 800+ games available through PlayStation Now. 

Rapidly diving through the sky we see a cavalcade of gaming heroes, including Kratos, Scorpion, and Nathan Drake, crashing into the homes of players. At the climax of the film we realize that the characters have been summoned through PlayStation’s cloud game streaming service, PlayStation Now, and are ready to stand up, side-by-side with the PlayStation player and take on the challenges that lie ahead. 

You can check out the global PlayStation Now campaign, the first campaign with creative agency, adam&eveDDB, below:

“PlayStation Now is the first work to break in our new partnership with Eric [Lempel] and the team at PlayStation,” said Matthew Goff, CEO of adam&eveDDB. “We have been working together on a number of projects across the summer and are excited to see them land with the gaming community over the next few months.”

Featured Companies: Nexus Studios

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CREDITS
ADVERTISER

Client: Sony Interactive Entertainment

Brand: PlayStation

Project/Campaign name: Now

First Air Date: 3 rd October 2019

SVP, Global Marketing: Eric Lempel

VP, Marketing: Mary Yee

Sr. Director, Global Store & Services: Gareth Barker

Sr. Product Marketing Manager: Brian Dunn

Sr. Product Manager PS Now: Zoe Zawada

CREATIVE AGENCY

Creative Agency: adam&eveDDB

Chief Creative Officer: Richard Brim

Executive Creative Director/s: Ant Nelson, Mike Sutherland

Creative/s: Jon Farley, Alex Lucas, Matthew Osbourne

Chief Production Officer: Anthony Falco

Agency producer/s: Rebecca Holt, Jaki Jo Hannan, Clio McLeary

Chief Strategy Officer: Martin Beverley

Planning Director: David Mortimer

CEO: Mat Goff

Business Director/s: Matthew Harris

Account Director/s: Faye Morten

Account Manager/s: Madeleine Burrell

Global Business Director: Sybille Chrissoveloni

Global Account Director: Andrew Wynn

Head of Design: Paul Knowles

Artworker: Dave Callow

Retouching: Jon Webb

Motion Designer: Hash Khan, Jamie Wathen, Joe Hollingworth

Interactive Creative Director: Hash Milhan

Lead Developer: Mark Joyce

Digital Display Lead: Marceline Le Gaufey

Head of Delivery: Terry Pigott

Digital Project Manager: James Brown

PRODUCTION

Media Agency: Mediacom

Production Company: Nexus studios

Head of Production: Luke Youngman

Executive Producer: Ollie Allgrove, Judy Hill

Producer: Alan Traquair

Director: Mischa Rozema

UK Production Manager: Janine Carter

Cinematographer: Steve Annis

D.O.P: Steve Annis

EDITING AND POST PRODUCTION

Editing Company: Tenthree

Editor: Stephen Dunne

Edit Assistant: Blaine Pearson

Post Production: The Mill

Post Producer: Kirsty Ratcliffe/Alex Fitzgerald

Creative Director: Mike Chapman

2D Lead Artist: Peter Hodsman

3D Lead Artist: Alan Williamson

Colourist: James Bamford

Music Supervisor: SIEE Creative Services Group

Audio Post Production: Sam Ashwell @ 750mph

Soundtrack name and composer: Twilight Time by The Platters

Service Company: Unit and Sofa (Prague)

Executive Producer: Jitka Fridrichova

Line Producer: Eva Perez

Project Manager: Martina Petrikova

Project Coordinator: Iris Koutova

1 st AD Czech Republic: Jan Mensik

Photographer: Nicky Hamilton

Photographic Agent: Process

First Assistant: Neil Blake

Digital Operator: Laimonas Stasiulis

Production Designer: Ondrej Lipensky

Stylist: Oscar Charpentier

Make-Up: Michaela Kyselova

Service Production: Unit Sofa

Executive Producer Unit Sofa: Jitka Fridrichova

Line Producer Unit Sofa: Eva Perez Lescay

CGI & Retouching: Happy Finish

CGI: Simon Allan

Retouching: Vahakn Vorperian

Producer: Mia Dobson

Account Manager: Luke Heywood

Category: Media and Entertainment , Streaming Services