Ad legend Piyush Pandey has been promoted to global chief creative officer at Ogilvy, months after the departure of Tham Khai Meng, who was fired following an internal investigation.
Pandey, who will take up the new role in January, is currently executive chairman and creative director of Ogilvy South Asia. Pandey will retain his role in Ogilvy South Asia, but will also be tasked with overseeing the creative product of the global Ogilvy network. He will remain based in Mumbai.
Says John Seifert, chief executive, Ogilvy Worldwide: "We could not be more thrilled that Piyush will be serving as our chief creative officer, worldwide and my creative partner. Piyush is a true industry icon who is uniquely suited to lead our global creative efforts. Creativity has and will always be at the heart of the Ogilvy brand and culture. He is the perfect leader to shepherd that legacy as we continue to focus on making brands matter as the leading creative network in the world."
The legendary Pandey, who, together with his brother Prasoon, was honoured with the Lion of St Mark in Cannes this year, joined Ogilvy over three decades ago. He has held various positions since then including creative director at Ogilvy Mumbai and executive chairman for Ogilvy India and South Asia.