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Creative
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Photoplay's Scott Otto Anderson directs new St George campaign via Saatchi & Saatchi Sydney

Campaign Brief, 6 months, 3 weeks ago

Real thumbs are the stars in the next three instalments of St George's campaign set in a world of miniature sets.

Photoplay's Scott Otto Anderson directs new St George campaign via Saatchi & Saatchi Sydney

Directed by Photoplay's Scott Otto Anderson, the next instalment of St. George Bank's 'Power of Thumbs' content campaign via Saatchi & Saatchi Sydney, sees the often underrated role of the thumb, especially when it comes to St George's new smart banking app.

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The new everyday banking app that gives customers unprecedented control of their financial life, right from the palm of their hand (or thumb). Real thumbs are the stars in the next three instalments of the campaign set in a world of miniature sets, including a superhero thumb out to save the world (or so it seems).

The content campaign is being delivered online, socially and on phones.

Director: Scott Otto Anderson
Executive Creative Director: Mike Spirkovski
Copy Writer: Guy Hobbs
Art Director: Pierre-Antoine Gilles
Production Company: Photoplay Films
Executive Producer: Oliver Lawrance
Producer: Emma Thompson
Agency Producer: Sue Hind / Paul Johnston
DOP: Daniel Ardilley
Visual Effects: Howie Hill
Sound: Nylon
Post: FSM
Editor: Simon Njoo
Production Designer: Virginia Mesiti
Post Production Producer: Tina Braham