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Creative

Phillip Schofield Zips By for Brothers and Sisters' Latest webuyanycar.com Ad

MindsEye's Andrew Gaynord directs second spot in the 'Be More Like Phillip Schofield' campaign

Phillip Schofield Zips By for Brothers and Sisters' Latest webuyanycar.com Ad

Brothers and Sisters has today launched the second ad in the major new campaign for webuyanycar.com - starring much-loved celebrity Phillip Schofield.

The ad, ‘Library’ – one of a series of tongue-in-cheek ads where viewers secretly follow Schofield as he goes about his daily life - features Phillip Schofield zip-wiring in at speed to open a library. Phillip cuts the ribbon and dashes off again, with the voiceover stating that whilst webuyanycar.com may not be as ‘quick as Phil’, you could sell your car within an hour of getting a quote.

The campaign, which launched with a 60-second TV teaser in December, uses the new strapline 'So Quick. So Simple. So Schofield.' and aims to prompt reappraisal of webuyanycar.com as 'the most Phillip Schofield way to sell your car.'

Creative Agency

Creative Agency: Brothers and Sisters

Executive Creative Director: Will Flack and Aaron Willmer

Senior Account Manager: Nadine Abeledo

Senior Copywriter: Rory Robinson

Senior Art Director: Robbie Ferrara

Typographer: Ricardo Stoco

TV Producer: Kate Banks

Account Director: Amanda Wright

Media Agency

Media Agency: MediaCom Manchester

Production Company

DOP: Jamie Cairney

Producer: Ben Sullivan

Directors: Andrew Gaynord/MindsEye

Offline

Editor: Mark Davies

Post Production / VFX

Post Production Company: Giles Cheetham/Ryan Knowles @ ETC

Music

Voice-over: Tim Key

Sound Design: Will Cohen/Mike Bamford @ String and Tins

Print / OOH

Photographer: Kent Mathews

Print Producer: Seb Roskell

Category: Automotive , Services

Genre: Comedy , People