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Super Bowl

Peyton Manning Becomes Vacation Quarterback in New Super Bowl Ad

lbbonline.com, 2 months, 2 weeks ago

Campaign created in-house by Universal Parks & Resorts, features Super Bowl champion helping a family raise its vacation game

Peyton Manning Becomes Vacation Quarterback in New Super Bowl Ad

Peyton Manning becomes vacation quarterback to America in a new Universal Parks & Resorts commercial set to air during the Super Bowl – coaching families to take their vacation to the next level at Universal Orlando Resort and Universal Studios Hollywood. 
 
An extended version of the spot will air in the NBC pre-game show and a thirty-second version of the commercial will air during the Super Bowl.   

 
“This is your moment,” Peyton coaches a family starting its day at a Universal theme park in the extended version of the spot.  “You are more than a team.  You are a family.  Now let’s get out there and play.” 
 
Manning joins the family during both spots to make sure they really do take fun to the next level.  He screams on a roller coaster, scrambles away from a Raptor showing its “game face,” and has a churro intercepted right out of his hands – and more. 
Client

Advertiser: Universal Parks & Resorts

Creative Agency

Creative Agency: Universal - In-House Create

Production Company

Production Company: MovingParts Inc.

Director: Ira Rosensweig

DOP: Benji Bakshi

Producer: Maureen Tunney

Writer: Jim Sykora (Head)

Executive Producers: Matt Van Buren, Chad Cooperman

Offline

Editor: Ira Rosensweig

Edit Assistant: Kyle Daily

Category: Luggage , Travel

Genre: Experiential , PR , People , Stunts