Campaign created in-house by Universal Parks & Resorts, features Super Bowl champion helping a family raise its vacation game
Peyton Manning becomes vacation quarterback to America in a new Universal Parks & Resorts commercial set to air during the Super Bowl – coaching families to take their vacation to the next level at Universal Orlando Resort and Universal Studios Hollywood.
An extended version of the spot will air in the NBC pre-game show and a thirty-second version of the commercial will air during the Super Bowl.
“This is your moment,” Peyton coaches a family starting its day at a Universal theme park in the extended version of the spot. “You are more than a team. You are a family. Now let’s get out there and play.”
Manning joins the family during both spots to make sure they really do take fun to the next level. He screams on a roller coaster, scrambles away from a Raptor showing its “game face,” and has a churro intercepted right out of his hands – and more.
Advertiser:Universal Parks & Resorts
Creative Agency:Universal - In-House Create
Production Company:MovingParts Inc.
Executive Producers:Matt Van Buren, Chad Cooperman
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