Pete Johnson Joins Deutsch as ECD in New York

Deutsch New York CEO Val DiFebo & North American CCO Pete Favat announced the appointment of Pete Johnson as Executive Creative Director. Joining in June, Johnson currently serves as Arnold's creative co-lead, Executive Creative Director, in the Boston office. A highly awarded creative, he’s worked on an array of brands including Progressive, Sony, Jack Daniels, New Balance, Carnival and Truth.

“We’re excited to have Pete joining us, he is an idea-driven creative with a focus on craftsmanship and his mixed-media approach make him a seamless fit for our clients and us,” said DiFebo. 

“Deutsch is on a tear. Great people doing great work,” noted Johnson. "It’s what it is all about and I can’t wait to be part of it.”  

Johnson has been with Arnold for over three years, and prior to that he was at LBi New York where he helped transform the creative merger of independent agencies such as Icon Nicholson, Syrup, Lost Boys and Special Ops into one digitally focused, unified creative shop. He also held stints as a creative director at Tribal DDB and a senior copywriter at Ogilvy & Mather and MRM.