Pernod Ricard’s ARARAT Puts You in the Mood with a Hologram In Your Brandy
After introducing the 'Heart to Heart' platform for Pernod Ricard brand ARARAT a year ago, NEF\TBWA has launched a new campaign that changes the way you drink brandy.
The agency created an app featuring built in emotion recognition technology. The core of the technology lies in special neural network that not only recognises your speech, but also assesses your emotions while you’re talking. The network is self-taught, so in other words it gets better at recognising emotions every time you use the app.
The app can then interact with a specially designed brandy glass that projects a hologram into your drink, mirroring the emotions and mood that the app has picked up.
