Performics Strengthens Performance Marketing Position with Expanded Malaysia Leadership Roles

Performics, the leading global brand in performance marketing -a part of Publicis One in Malaysia- today announced key leadership changes designed to strengthen its position as a data-driven business leader. Aditya Rao who currently serves as the Director of Client Solutions, Planning & Research, has been promoted to the position of Head of Performance Media and will now also be responsible in overseeing Performics offerings which will include planning and insights, analytics and technology, performance content, performance media and performance consulting to clients, particularly those demanding more sophisticated and integrated solutions.

Performics' suite of solutions is built upon a foundation of data and technology to uncover intent — understanding how consumers decide across touchpoints to drive client revenue. Client satisfaction and retention is a hallmark of the company's continued growth through the years due to this relentless focus on business results.

Andrew Leong, Publicis One’s Growth Officer - Media, said, “What clients are looking for these days are to always be one step ahead of competitors, and it all boils down to the measurable performance of marketing activities. Our clients expect to see performance from every decision point along the customer journey and at a much deeper level than clicks or impressions. Aditya has successfully led our most complex engagements and I’m confident in his leadership in Performics to bring the company to greater heights and to lead a team that produces excellent results for our clients.”

Notable clients of Performics include Samsung, AirAsia, Mars, Wrigley, Visa, Iclif, Mah Sing Group and Mead Johnson have been benefitting in performance marketing on campaigns based on improve optimization, achievable outcome that are measurable and quantifiable, strategic media planning and buying process and an experienced team of specialists equipped with best-in-class tools leading the brand.

Since joining Performics a year ago, Aditya has led the digital solutions team, groomed digital
resources across the group, and had specific responsibilities of driving digital operational excellence across the agency through systematic processes as well as enhanced agency digital capabilities and increase digital performance of client marketing budgets amongst others.

Aditya brings with him 8 years of media experience from across Malaysia and India. He will drive and support the growth of client brands under Performics and seek new measure to maximize their success in the marketplace.