Performance Optimisation: The New Agency Story

When time is tight and budgets are squeaky it’s all too tempting to shoot first and ask questions later. Don’t get me wrong, at Sandstorm we pride ourselves on achieving miracles with modest budgets and scary timelines but we also ask the pertinent questions:

• Who are the different target audiences for this?

• How are we measuring success?

• How does this tactical approach fit into the wider brand positioning?

• How can we make this as effective and as engaging as possible?

• What’s your next project headache coming down the line? (Also known as ‘two birds, one stone’.)

From our years of experience and collective knowledge we can help you make your branded communications as targeted and as relevant as possible, prolonging the shelf life of the assets we’re creating for you and developing many more and varied applications for them than may have been envisaged at the outset. 

The Benefit of Foresight

We achieve this by planning-in this foresight right from our initial response to your brief. That usually means asking the right questions so we’re sure the problem actually matches the solution you’re buying from us. A production company that thinks a bit like a strategic comms agency, in other words. A production company with its own studios and sound suites that also shoots on location worldwide. We like to think that’s a fairly compelling branded comms offering. Versioning; transcreation; re-purposing; publishing across multiple platforms and formats while maintaining complete integrity of message, look and feel. That’s a huge part of what we do - and not the unwelcome distraction it is for a typical production company. At Sandstorm you could say its part of our DNA. And you know that your assets are always available to you and your stakeholder’s because we archive and host for free.