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Creative

PepsiCo's KeVita Gets a New Lease on Life with First Big Campaign

The Integer Group revitalises probiotic drinks brand in collaboration with Ignited, Havas and Golin

PepsiCo's KeVita Gets a New Lease on Life with First Big Campaign

The Integer Group has launched a brand new campaign for PepsiCo's KeVita brand, titled 'Alive Like You'. With the new campaign, KeVita makes a connection by celebrating those whose thirst for life is equal to the life inside Kevita probiotic drinks.

The campaign launches with films of real people sharing their stories of what it means to feel truly alive. From heartfelt aspiration and hard-won redemption to the life-affirming power of everyday joy, each film unpacks those life-defining moments with an intimate cinematic touch.

In addition to a content series and targeted OOH campaign, KeVita launched the #AliveLikeYouContest. This promotion aims to engage and inspire KeVita’s audience to share their own stories, offering prizes that help them pursue their passion and a shot at 15 seconds of social fame. All while promoting the lifestyles that personify KeVita’s brand ideals.  

Additional support will include digital, retail, sampling events, influencer integration, and a website.




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Offline

Editor: Jeff Wilson

Creative Agency

Creative Agency: The Integer Group

Group Account Directors: Jennifer Nelson

Creatives: (VP) Patrick Sullivan

Senior Copywriter: Vince Van Bael

Senior Art Director: Marco Merced

Senior Producer: Jessica Dana

Account Supervisor: Clare Hoffmann

Production Manager: Jim Hagel

Community Management: Maren Hamilton

Associate Creative Director: Cort Langworthy, Jason Shiskowsky, Lee Perlman

Editor: Christen Nehmer

Category: Energy Drinks , Soft Drinks

Genre: People , Scenic , Storytelling