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Hires, Wins & Business
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PepsiCo Beverages Appoints Red Engine SCC

Red Engine, 1 month, 4 weeks ago

Agency will handle the brand's digital content, social strategy and community management

PepsiCo Beverages Appoints Red Engine SCC

Red Engine SCC has announced its appointment by PepsiCo Beverages, signalling a further influx of new business wins.

As the lead digital and social agency for PepsiCo Beverages, Red Engine SCC is appointed to steer the company’s digital content, social strategy and community management across its market brands Pepsi, Pepsi Max, Mountain Dew and Gatorade.  

The appointment further cements the agency's credentials as a strategic and creative digital partner specialising in content marketing.

Brad Van Dijk, Senior Director PepsiCo Franchise Beverages said: “We are very excited about this new partnership with Red Engine SCC and the opportunities for engaging further with our consumers.”

Red Engine SCC CEO Julian Townley (pictured) said: "The opportunity to increase engagement and advocacy with consumers through creative and innovative content certainly plays to our strengths as an agency. We're thrilled to be partnering with the PepsiCo Beverages team and such iconic brands."

Category: Pop/fizzy , Soft drinks