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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Pee, Prangs and Pilots Scupper Plans in Droga5’s Pure Protein Campaign

06/05/2016
Advertising Agency
New York, USA
182
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Three funny spots for the NBTY brand are directed by Caviar’s Matt & Oz
Most of us wake up every morning thinking "today is the day: I'm going to workout, eat better and get on track." The intent is there. But life is messy. Maybe someone schedules a last minute meeting, screwing up a spinning class. Maybe the cable guy was late, and now you don't have time for breakfast. Maybe traffic was bad, or the school nurse called, or there were some tempting, primo scraps, left over outside a conference room. 

In this new campaign for Pure Protein bars, Droga5 New York is humorously highlighting the need to keep a snack on your person at all times.’ Derailers’ features three spots in which plans are scuppered thanks to both unfortunate and downright idiotic events. The films were directed by Caviar’s Matt & Oz. 







Credits
Brand
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
Work from Droga5 New York
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ALL THEIR WORK