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Pee, Prangs and Pilots Scupper Plans in Droga5’s Pure Protein Campaign

Droga5 New York, 4 months, 3 weeks ago

Three funny spots for the NBTY brand are directed by Caviar’s Matt & Oz

Pee, Prangs and Pilots Scupper Plans in Droga5’s Pure Protein Campaign

Most of us wake up every morning thinking "today is the day: I'm going to workout, eat better and get on track." The intent is there. But life is messy. Maybe someone schedules a last minute meeting, screwing up a spinning class. Maybe the cable guy was late, and now you don't have time for breakfast. Maybe traffic was bad, or the school nurse called, or there were some tempting, primo scraps, left over outside a conference room. 

In this new campaign for Pure Protein bars, Droga5 New York is humorously highlighting the need to keep a snack on your person at all times.’ Derailers’ features three spots in which plans are scuppered thanks to both unfortunate and downright idiotic events. The films were directed by Caviar’s Matt & Oz. 


Advertiser: NBTY

Brand: Pure Protein

Creative Agency

Account Manager: Sophia Bernard, Jordan Cappadocia

Chief Creative Officer: Ted Royer

Creative Director: Sara Shelton (Senior)

Strategist: PJ Mongell

Group Account Director: Kelsey Robertson

Group Creative Director: Matt Ian

Producer: Mike Hasinoff (Senior), Goldie Robbens

Creative Chairman: David Droga

Creative Agency: Droga5 NY

Strategy Director: Katy Alonzo

Account Managers: Elizabeth Sova (Associate)

Project Manager: Claire Arendse (Senior)

Head of Broadcast: Ben Davies

Design Director: Rich Greco

Associate Creative Director: Dustin Tomes

Account Supervisor: Kristin Postill

Strategy: Anthony Khaykin (Data), Kevin Wilkerson (Comms)

Chief Creation Officer: Sally-Ann Dale

Global Chief Strategy Officer: Jonny Bauer

Group Strategy Director: Ramon Jimenez

Music and Sound

Creative Director: Elijah B. Torn

Executive Producer: Keith Haluska

Music Supervision: MassiveMusic

Producer: Pat Sullivan

Sound Design: Sonic Union

Sound Mix: Michael Marinelli

Studio Director: Justine Cortale


Edit Assistant: Sam Barden

Edit Company: Arcade Edit

Editor: Dave Anderson

Executive Producer: Sila Soyer

Producer: Alexandra Leal

Post Production / VFX

2D Artists: Rob Meade, Sungeun Moon

2D Lead Artists: Kyle Cody

3D Artist: Sean Dooley

Assistant Producer: Tabitha Ozturk (coordinator)

Executive Producer: Clairellen Wallin

Matte Painting: Marc Samson

Post Production House: The Mill

Producer: Clairellen Wallin

Telecine: Fergus McCall

Production Company

Director: Matt & Oz

DOP: Dave Jones

Executive Producer: Michael Sagol, Jasper Thomlinson

Head of Production: Kelly Bowen

Producer: Luke Thomlinson-Clark

Production Company: Caviar

Category: Food , Snacks and confectionary

Genre: Comedy