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Patrón Toasts the Versatility of Tequila on (Inter)National Tequila Day

Razorfish, 2 months ago

Razorfish launches interactive 'Patrón Cocktail Lab' site

Patrón Toasts the Versatility of Tequila on (Inter)National Tequila Day

Sunday, July 24, was National Tequila Day. But with the growth and popularity of Mexico's proud spirit surging around the globe, the holiday should more aptly be called 'International Tequila Day.'

Patrón Spirits will mark the occasion of International Tequila Day with events and promotions across the world, and the launch of the Patrón Cocktail Lab, a highly interactive cocktail recommendation site that leverages cutting edge technology to showcase the versatility of this sophisticated spirit.

"We recognise that tequila isn't a national spirit, but one that's enjoyed globally. And an important reason why tequila has achieved such international success is because of the incredible versatility of this world-class spirit. In fact, we believe it's the world's most versatile spirit, perfect for any cocktail or occasion," says Lee Applbaum, Global Chief Marketing Officer at Patrón Spirits. "That's why, on International Tequila Day, we're hosting a global celebration to highlight the versatility of tequila, and introduce the new Patrón Cocktail Lab to help people across the world get easy access to exciting and interesting tequila recipes."



Available in more than 100 countries, Patrón is widely credited with helping introduce 100% agave tequilas to spirits drinkers across the world. And to help celebrate International Tequila Day on Sunday, Patrón will host events in cities across the globe, with a focus on classic cocktails perfected by Patrón tequila. For example, a time-honored gin and tonic upgraded with Patrón, or a traditional Bloody Mary transformed into a Patrón Bloody Maria, perfect for a Sunday. 

To help people find their perfect International Tequila Day cocktail recipe (or any occasion drink), the newly launched Patrón Cocktail Lab, accessible on PatronTequila.com, is a cocktail recommendation engine that doesn't just simply list recipes, but rather allows visitors to find and share innovative, easy-to-prepare Patrón cocktails based on their individual flavor preferences ­ from spicy to sweet, fruity to herbal. 

To make the Patrón Cocktail Lab even easier to access, Patrón is one of the first spirits brands to pioneer leading-edge voice technology, to make the Cocktail Lab available on new voice recognition platforms. Starting this week, by simply enabling the 'Patrón' skill in the Alexa app on Amazon Alexa voice-enabled devices, including Amazon Echo, users can ask for cocktail recommendations, recipes and tips ­ everything from the perfect brunch recipe to the proper way to shake and strain a cocktail. 

"At Patrón we didn't invent tequila, but we perfected it, and that includes our longstanding commitment to product and technological innovation. Engaging voice communication is just another way that we're creating simply perfect experiences for our consumers through the tools that we deliver and the tequila that we proudly handcraft," adds Applbaum. "We are excited to be the first luxury spirit brand on the Amazon Alexa platform, which is really the start of a broader initiative that will leverage platforms like Alexa, Cortana, Siri, and future technologies to be able to more seamlessly deliver content to people when and how they want it. Alexa is just the beginning."

Creative Agency

Creative Agency: Razorfish

Category: Alcoholic drinks , Spirits

Genre: Apps